Privacy Policy

We use personal information to provide and improve our products and services, to ensure the security of our websites and systems, and to run our business. We have set out below more information on the categories of personal information that we collect, the specific ways in which that personal information is processed by us, the legal bases which permit us to do this, and the types of third parties with whom we may share it.

In some cases, when we ask for your personal information, we do so in order for us to fulfil your request or provide our services. If you do not provide that personal information, we will not be able to process your order or respond to your request.

When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and information collected through cookies. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site.

We collect Device Information using the following technologies:

“Cookies” are small data files that are placed on your device that may include an anonymous unique identifier. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org

“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

“Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

When you place an order for any of our products or services, we collect information related to your order. This may include your name, address, email address, telephone number, date of birth, gender, any medical history or information that you provide to us, your payment and delivery details, and your marketing preferences. Order information also includes information on biological samples submitted as part of your order and related information generated based on our testing services, including any consents you may have given us.

Some of this information, including medical and sample-related data, is classified as special category personal data under UK data protection law.

When we refer to “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

To fulfil a contract with you or take steps at your request:

• Providing our testing products and services
• Processing orders and payments
• Responding to enquiries and providing information or advice
• Contacting you with information about changes to our services

For our legitimate interests:

• Operating and improving our business, products and services
• Communicating with you in accordance with your marketing preferences
• Analysing how you use our products and services so we can improve our levels of service and develop future products and services
• Ensuring the security of our websites and information technology systems and protecting our rights.

With your consent:

• Processing medical and other special category personal data
• Send marketing communications where consent is required
• Placing cookies on your device(s) and using similar technologies.

To comply with legal obligations:

• Sharing your Personal Information where required by law or regulatory authorities.

We may share your Personal Information:

• With authorised personnel within our organisation
• With trusted third-party service providers acting on our behalf such as IT hosting providers, payment service providers, and medical professionals
• Where necessary to protect the rights, property, or safety of our business, our employees, our partners, or our customers. This includes sharing information for the purposes of fraud protection and credit risk reduction
• With government authorities and/or law enforcement officials, if required by law.

We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

You have the right to:

• access your Personal Information
• Request correction or deletion of your Personal Information
• Restrict or object to processing, including processing based on legitimate interests
• Object to direct marketing and related profiling

You have the right to lodge a complaint regarding our processing of your personal information with a data protection supervisory authority in a country where you live, work, or where you believe a breach may have occurred.  In the United Kingdom, that is the Information Commissioner’s Office (www.ico.org.uk).