We use personal information in order to promote and provide our products and services, to ensure the security of our websites, and to run our business. We have set out below more information on the categories of personal information that we collect, the specific ways in which that personal information is processed by us, the legal bases which permit us to do this, and the types of partners with whom we share your personal information.
In some cases where we ask for your personal information, we do so in order for us to fulfil your request. If you do not provide that personal information, we will not be able to process your request or order.
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
When you place an order for any of our products or services, we may collect information about you related to your order, This may include your name, address, email address, date of birth, gender, telephone number, any medical history or information that you provide to us, medical samples (and related information we generate about you based on our testing services), your payment and delivery details, and your marketing preferences, including any consents you may have given us. We refer to this as “Order Information”.
We use your Personal Information as follows:
We share your Personal Information:
We will also share your Personal Information:
We use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Where your consent is required for us to process your Personal Information, we will ask for your consent at the point at which you provide your data. This request may be included as part of the terms of service for the products and services you purchase from us. You have the right to withdraw that consent at any time. Please note that we may not be able to provide our services if you withdraw consent for us to use your medical data. You can also update your Personal Information at any time. If you wish to do either, contact us at firstname.lastname@example.org
We will only keep records of your Personal Information for as long as is reasonably necessary for the purposes for which we have collected it, and in order to comply with any statutory or regulatory obligations in relation to retention of records. We respect requests to stop processing your Personal Information for marketing purposes. This includes keeping a record of your request indefinitely so that we can respect your request in future.
You have the right to request access to and rectification or erasure of Personal Information, the right to restrict processing of your Personal Information, and the right to object to processing of your Personal Information. You have the right to object to your Personal Information being processed on the grounds of our legitimate interests. You have the right to object to us sending you direct marketing and profiling you for the purposes of direct marketing.
You have the right to lodge a complaint regarding our processing of your personal information with a data protection supervisory authority in a country where you live, work, or where you believe a breach may have occurred. In the United Kingdom, that is the Information Commissioner’s Office (www.ico.org.uk).
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at email@example.com or by mail using the details provided below:
Unit 18A Block K
Weavers Court Business Park
Belfast BT12 5GH